Media Market Research Services
By Research Optimus

For developed countries as well as emerging markets, ROP analyzes macroeconomic factors such as consumer spending and economic growth and determines how they impact media sector opportunities.

ROP assesses trends and new developments impacting advertising strategies across media channels including a special focus on audience targeting and product placement strategies.

ROP focuses on business opportunities that are unique to digital media such as OTT (over-the-top) video, mobile advertising, video games, digital music, digital consumer publishing, and digital advertising.

We use SWOT analysis of media industry competitors from every conceivable angle along with reviewing digital transformation strategies, evaluating social media intelligence online community engagement, and analyzing competitors.

Discover how social media listening services can help you gain valuable insights into your customer's needs & preferences and refine your brand reputation

ROP examines market entry barriers, politically sensitive topics, media regulations, PEST analysis, and cultural challenges to provide a balanced strategic overview before you enter a new market.

ROP reviews cybersecurity trends and new technology impacting television, print, music, and digital media such as mobile and online applications.

ROP assesses the overall media landscape by identifying major players, compiling interviews with media industry experts, and discussing major trends and new developments.

ROP examines media sales data by analyzing alternative sales channels and revenue streams as well as affiliated marketing revenues and advertising revenues.

Social Media Competitor Analysis to gain valuable insights into audience demographics and engagement levels on marketing efforts and stay ahead of the game

ROP compiles detailed media research by methods such as interviews, online surveys, customer satisfaction studies, brand research, and questionnaires.

ROP examines the complete spectrum of mobile applications including global usage reports, revenue analysis, and overviews of gaming platforms and mobile gambling.

ROP provides content-related services such as content creation, research, social media postings, editing, copyrighting, and translations.

ROP helps clients take full advantage of data analytics opportunities offered by statistical analysis, data mining, and data analysis including audience measurement studies and online media monitoring services for a clearer picture of website traffic.

ROP prepares cost studies that examine suggestions for cost-cutting strategies and detailed cost analysis by department and company-wide.

ROP compiles legal research that can include gaming regulations, censorship in international markets, music licensing fees and guidelines, media asset valuation principles, tax regulations, and reporting standards.

ROP can provide due diligence help, synergy analysis, investment memorandums, financial modeling, valuations, capital structure analysis, and data room organization for media sector mergers and acquisitions.

ROP enables media industry clients to easily access and use "Big Data" by consolidating data metrics into concise data visualization results and customized reports.