$100 M Social Change Model Supported by Research Optimus’s Market Research
Leading Investment and Acquisition Firm

Market Research Requirements for
Executing $100 M Social Change Model

The client required in-depth and highly organized research for various companies, with analysis focused on Corporate Social Responsibility, sustainability, and non-profit relationships. Furthermore, all of the relevant data points needed to be captured in Excel and research volume requirements would fluctuate daily. This necessitated research and analytics outsourcing company that had industry targeted expertise.

After discovering Research Optimus (ROP) through an online inquiry, the client procured our services due to the following:

• Ability to provide FTE’s who would work a minimum of 40 hours per week to complete the research within the client's three-month deadline.
• Ability to follow a specific methodology for the web-based research that would be provided by the client.
• Previous experience working in the non-profit sector, and experience in providing research and analysis, reporting and insights in various relevant domains.

Challenges Faced by ROP’s
Market Research Team

ROP dealt with a few complicated and time-consuming challenges over the course of this research and analysis project in the non-profit domain:

• The complex nature of the client’s requirement and the high niche field of corporate social responsibility made it difficult to procure the necessary data to provide the most business value.
• Data accuracy had to be absolute, demanding numerous data validation processes and quality control oversight.
• The client made frequent change requests, which slowed and often halted the research for days at a time.

The Stepwise Process ROP
Followed for This Project

ROP prepared a step by step process from requirement to delivery that would enable us to overcome challenges and produce the most accurate results possible:

• The ROP team hosted a client consultation, going over all project details to gain a better understanding of the project development.
• ROP assembled 6 FTE resources to work exclusively on the project.
• The client delivered generic information about the types of companies they required research on, and what research specifics would best inform their analysis and reports.
• ROP conducted thorough research on companies online, focusing on feasibility studies surrounding social and business impact that would lead to meaningful metrics and insights.
• The research was compiled and carefully articulated into Excel, with a total volume of over 8,000 data points.
• These completed reports were then delivered to the client on a weekly basis.

Additional Value Add

To add further value to this project, ROP voluntarily researched the client and the larger context of their brand mission to gain a thorough understanding of the subject matter, in addition to guaranteeing a data accuracy rate of 99.9%.

ROP Delivered
the Project with Accuracy

ROP concluded this complex market research project to the satisfaction of the client, with the following key takeaways:

• The client was able to use ROP’s findings in their platform to support their impact reporting capabilities and recommended nonprofit program initiatives.

• ROP’s team received praise from the client on the extra lengths they went to ensure accuracy and provide supplemental analysis for the web-researched companies.

• ROP was pleased to accept two additional financial market research contracts from the client and gain a mutually beneficial long-term business relationship with a leading social impact technology company.

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