Brand Research Services from India
Research Optimus (ROP) is an independent brand research agency that provides White-label brand research services to research agencies. We also work with organizations and marketers looking for an offshore team to outsource their brand research projects. We aim to provide our clients with high-quality research while delivering significant cost advantages.
Our wide range of white-label brand research services helps research firms gather insights needed to improve brand messaging, competitiveness, and visibility for their clients.
Our team is based in Bangalore, India. Our customers are spread across the globe in North America, Europe, and Australia. As a leading brand research services provider, ROP has a growing list of customers that include research firms, advertising agencies, MNCs, SMEs, and Fortune 5000 companies.
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Extensive Brand Research Services
by Research Optimus
ROP features a customizable service range dedicated to Brand Research Services that stem from
years of experience delivering on specialized brand needs throughout varied industries:
- Positioning Strategy
ROP demonstrates how and where you can improve or reshape your business to better align with customers or distinguish from competitors.
- Finding Key Differentiators
ROP pinpoints key segments that signify specified areas that can be targeted for improvements and adjustments.
- Brand Mapping
ROP builds a detailed overview of your business in relation to the market and how you are positioned by your products, services and competitors.
- Promotional/Marketing Medium Suggestion
ROP discovers the most viable marketing and promotional mediums per brand objectives and most influential format for targeted customers.
- Perceptual Mapping
ROP provides comprehensive research surrounding the customer journey behaviors across all touchpoints to align strategies with existing and potential customers.
- Customer Reaction Gathering
ROP uses exploratory surveys, testing and research to discover customer reaction to specified areas, including products and services, UX experience, social media presence, and more.
- Brand Value Monitoring
ROP delivers research-based insight into helping businesses understand how and why people are paying for your brand.
Research Optimus
Benefits of Outsourcing Brand Research Services to ROP
Businesses across the globe are accustomed to the growth and opportunities presented through ROP’s Brand Research Services and rely on the quality and accuracy of research and database creation from our experienced team.
Informed Decision Making
Identify Competition
Capture Target Audience
Allocate Marketing Spend
Perception Insights
Integrated Metrics
Improve Brand Performance,
Positioning, and Perception with ROP
Organizations have entrusted ROP’s experience and capabilities to generate the insights needed to elevate brand performance, positioning, and perception based on proven research tools such as surveys, focus groups, workshops, social media data, competitive and market intelligence, and much more.
Contact ROP today and discover how outsourcing Brand Research Services to us can dramatically improve your brand marketing and positioning strategies today.
Testimonials - What Clients Say
We achieved substantial cost and time savings on several difficult projects. The services provided by Research Optimus was prompt attention to our requests and attention to details were excellent.
Senior Vice President
Even though most of our communication was done via email, it was extremely easy to work with Research Optimus. Superbly quick turnaround time which was quicker than needed. They were there when I needed them!
Leading STM Publisher
After carefully reviewing the documents you provided, we are suitably impressed with the meticulous details and extracted data which is truly high-quality
Managing Director
