Category Archive Research – General'

Ensuring Consistent Customer Experience across Multiple Touch Points 25 Oct 2012

Ensuring consistent customer experience across multiple touch points: Enabling Single Customer View

How many times have you received a call on your mobile phone from a leading bank wanting to sell you a credit card, while you already own another credit card issued by that bank? Or from your insurance company? Isn’t it frustrating or sometimes e

Cloud Computing and SaaS Solutions 11 Oct 2012

Cloud Computing and SaaS Solutions – The next step forward!

Imagine this - You enter Store No. 2 of a local retail chain that has 4 outlets spread across town. You are looking to exchange a pair of jeans you bought today morning from Store No. 1 of the same retail chain. The Store No. 2 manager logs on to his